The Moments Behind the Moment: Backstage at NCAA Men's & Women's March Madness

The last-second shot in the NCAA College Basketball Championship. It's the Cinderella story, the hope that inspires student athletes to work themselves to the limit, the "one shining moment" that thousand of boys and girls on playgrounds and driveways and in gyms around the US dream about.

But behind this moment is the ultimate logistics challenge in sports. Each year, the NCAA presents two of the largest sports tournaments in the world: the Men's and Women's March Madness. It's 136 colleges competing in 134 games in 17 cities over 20 days. In this video, we go behind the scenes with L.J. Wright, Director of NCAA Men's Basketball Championship, Amy Reis, Director of NCAA Women’s Basketball, and Clara Hustad, Assistant Vice President, AT&T Business, to see how thousands of people work behind the scenes in transportation and logistics to create the most unforgettable sports moments.