Brazil Fintech Hash Is Growing as Fast as the Fintech Market

Hash is a Business Reporter client.

The payments industry in Brazil has grown and changed in recent years. Today, many options are offered to consumers, and it is very common for Brazilians to depend on credit options and new technology to help them start a business.

Brazil’s market is quickly transforming itself, and it is essential that fintechs keep up with this rapid evolution. Brazil’s fintech industry achieved more than $319 million in investments in January—54% of the total amount invested in Brazilian startups that month. In 2021, 176 rounds of fintech investments added up to $3.7 billion, almost double the 2020 volume of $1.9 billion; in 2019, the segment raised $1 billion. These new fintech companies offer many more opportunities than traditional banks, which generally offer the same antiquated portfolio of products and services and high fees.

When choosing an ideal company to help the growth and success of a business that is just starting out, Brazilians often think of Hash, a Brazilian fintech in the payment services market with a business model focused on B2B. Established in 2017, the company looked at what was missing in the market and how it could improve the tools available to its clients, resulting in the creation of innovative and personalized solutions for each of its customers. Its product connects entrepreneurs and customers through a platform capable of transforming large companies into financial service providers.

Hash’s platform is entirely customizable and enables any company to absorb the financial flows of its customer network through a solution adapted to the needs of its industry. Hash provides financial infrastructure for corporations to embed payment solutions into their own custom ecosystems, with no regulatory, compliance or technological barriers. Those clients are then capable of offering better and more competitive solutions for SMBs inside their ecosystems.

Present in more than 40,000 establishments, Hash is the only company in Brazil to offer a complete payment services infrastructure independent of industry sector or ecosystem. More than 200 Hash employees (known as “Hashers”) look for ways to solve the challenges of each client while adding value to clients’ businesses.

Hash doesn't expect to be positioned in the market as a fintech in a payment services industry that only offers financial solutions for customers, but aims to be the right arm of companies that expect quality and a differentiated service. Clients can track the progress of their sales and have control over the financial flows of their entire customer network. Hash understands our customers’ needs and delivers personalized solutions according to each segment.

Hash finished 2021 with almost 2 million transactions processed. Growing faster than the market, with the main objective to offer end-to-end payment infrastructure for non-financial B2B corporations, Hash expects to reach close to 16 million transactions by the end of 2022.

Hash expects to grow first in the payments industry, taking advantage of its unique position to develop new financial solutions such as banking services and card issuance, then plans to enable more financial services on its platform, such as credit, loans and insurance.

In the long term, the company’s goal is to become the largest payment infrastructure fintech in Latin America, democratize the market and offer more options for entrepreneurs and startups. Hash aims to revolutionize the future of B2B transactions by offering new financial services options that create a better and fairer competitive ecosystem.

To find out more, visit hash.com.br.

This article originally appeared in Business Reporter.

Header Image credit: Courtesy of Hash

Author’s Image credit: Courtesy of Hash