How Local Marketplaces Can Unlock Global E-Commerce Expansion
ChannelEngine is a Business Reporter client.
Global e-commerce sales are set to exceed $5 trillion in 2022. This astronomical figure is a clear indication that the staggering growth of online shopping—a trend significantly accelerated by the pandemic—will continue for the foreseeable future.
While we’ve undoubtedly entered a golden era of online buying and selling, the battle to stand out among competitors is now fiercer than ever. So, how can brands ensure that they’re doing all they can to reach as many potential consumers as possible?
With thousands of online marketplaces and platforms across the globe, and new ones popping up every day, there’s an evolving list of opportunities for ambitious businesses to grow fast. But where should they begin?
Finding value in local heroes
As the global powerhouse marketplaces become more saturated, brands must also tap into a variety of local markets worldwide to complement their online presence. These local names—a combination of niche vertical and regional general marketplaces—often boast loyal customer bases and offer an effective and potentially lucrative way of filling gaps left by more familiar marketplaces, often outperforming them by significant margins.
It’s now crucial for brands to be present on as many online marketplaces as possible to maximize both exposure and revenue. But using legacy solutions, it can be difficult to manage more than two or three marketplaces at once, making the prospect of managing dozens or hundreds of platforms worldwide somewhat daunting.
That’s where marketplace integrators such as ChannelEngine can streamline and automate the expansion process, removing hurdles that may have restricted brands from growing into new marketplaces.
Using their existing back-end systems, a brand can connect to the integrator, which then optimizes existing content in accordance with technical requirements and automates the e-commerce processes needed to sell on each marketplace. Once a brand is connected, this process can be almost instantly repeated time and time again, making swift expansion a painless process. This means that, regardless of which platforms emerge or the region they’re based in, the merchant is prepared to immediately capitalize, leveraging them alongside traditional marketplaces to truly supercharge their growth.
ChannelEngine empowers brands, retailers and wholesalers to operate across global marketplaces and sales channels. Through seamless connections to both the world’s biggest marketplaces and local platforms, ChannelEngine’s cutting-edge integration and management software equips partners with everything they need to rapidly grow their customer base and cross-border sales.
Book a demo and learn how to sell more on the most promising global marketplaces at channelengine.com.
This article originally appeared in Business Reporter.
Image: iStock id482971249
