Inadequate Video Infrastructure Can Hinder Digital Innovation
Vbrick is a Business Reporter client.
The world’s most innovative organizations are paving the way for future growth by investing in resilient video infrastructure.
Imagine all the things you’ve learned or done in the past few years simply because someone posted a video. Or just look at the world’s largest social media platforms: They’ve been overtaken by user video content and have doubled down on video-oriented strategies. Video is arguably the most effective way to communicate, learn and entertain, yet business adoption remains perplexingly thin.
Already entrenched in our personal lives, video became a lifeline for businesses during the pandemic. Most companies looked to expand their videoconferencing services to new areas such as virtual meetings and conferences. From there, internal and external communication strategies were bolstered by large-scale webcasts, centralized video libraries, video integration within workflows and ad-hoc video capture and transcription. Now, with hybrid work models here to stay, mastering video across the enterprise has become critical to building and maintaining a competitive edge.
The problem of scale in enterprise video adoption
Why are many businesses holding back? Because video creates challenges that simply don’t exist with other mediums—challenges that only grow as enterprise video use scales. The online video services we enjoy for personal use, while fantastic, are insufficient for organizational use. They can’t be safely scaled for live broadcasts on corporate networks and they don’t offer the security features or access control requirements that IT risk and compliance teams mandate. Corporate networks are strained to the max as video usage soars, creating IT headaches and connectivity frustrations. And while there’s more on-demand video content than ever, what good is it if workers can’t find what they need? Consumer platforms are simply not built for enterprise use, yet they exemplify what user experiences should feel like.
Such organizational complexities have sparked demand for a unified and pervasive approach to managing video content that includes delivery, enrichment, analytics, integration and security. Addressing these complexities is the role of an enterprise video platform (EVP), with leading brands using an EVP to deliver the exceptional video experiences that consumers have come to expect. These organizations are addressing complex business problems, reimagining traditional processes and building out resilient video infrastructure with an eye on the future.
From theme parks to banks, video infrastructure delivers a cutting edge
In its trademark style, a leading multinational media and entertainment conglomerate has taken a truly innovative approach to employee training. At its popular theme parks, employees begin their shifts each day with a customized video briefing, delivered on a tablet, that delivers up-to-date information on assigned tasks, events at the park and guests requiring specific accommodations. Employees are empowered with the right technology and information at the right time to go the extra mile for customers.
Video can help foster a deep sense of community and belonging while increasing shareholder value, as one leading US bank found. Following a major acquisition, the bank launched a customized video resource center on its corporate portal, featuring bankers around the country discussing their work. Enhanced by automated translations, the videos answered customer questions, spotlighted local branches and emphasized the bank’s unwavering commitment to customer communities during the transition. Meanwhile, the bank leveraged its EVP to create a searchable library of internal how-to videos, giving employees on-demand answers to common IT questions. Implementing this self-service model resulted in a 26% reduction in IT help desk requests within just six months.
For US government agencies, security is always top of mind, especially when it comes to sensitive video content. One federal civilian agency’s approach to video security and governance involves multiple protection layers, including policy-based approval processes before videos are published, granular access controls and blocking of unauthorized actions, to meet the government’s most stringent requirements. What’s more, video analytics capabilities provide managers with user-level viewership insights to ensure that employees watch compliance and cybersecurity training content in a timely manner—enhancing the agency’s security-first culture.
Among individuals participating in daily video meetings, 57% strongly agree that in the next year, they want to make more video meeting content available to larger audiences via one-to-many webcasts. One of the world’s largest videoconferencing platforms is delivering on this widespread expectation through EVP integrations that extend its reach. And the journey continues as the company supercharges its customer experience platform with embedded videos and robust transcription and translation to make content accessible to everyone.
These stories of organizations at the forefront of the video revolution can offer guidance and inspiration for those starting their journey, so they can plan for what’s next.
A strong digital foundation for future innovation
“Video demand is doing nothing but increasing,” recently noted one industry analyst. “History shows that viewership only increases over time as individuals develop experience with and awareness of video communication technologies. The right infrastructure can help you better manage how workers access videos as adoption grows. The pandemic has unleased the video genie from the bottle. Don’t plan for the capacity of today—plan for a platform that supports sustained growth in video usage over the course of the next three years.”
Thinking of entering the metaverse or taking advantage of other innovative technologies on the horizon? You won’t get far without a defined video strategy, scalable distribution model and centralized clearinghouse in place. As time goes by, enterprise-grade video capabilities will only become more crucial to pinpoint trends, gauge sentiment and harness collective insights across trillions of bytes of video data in a highly secure and controlled fashion.
Just like when learning to drive a vehicle, you’ve got to master the fundamentals before you can comfortably and safely go fast. With the right video approach and tool set, you can enjoy the ride along the way. Vbrick can guide you down the road to digital innovation.
Vbrick is the leading EVP provider. Its end-to-end, cloud-native solution removes operational, performance, security and integration barriers to adoption, unlocking the true power of video for the enterprise. Learn more at vbrick.com or schedule a demo.
— Paul Sparta, Chairman and CEO, Vbrick
This article originally appeared in Business Reporter.
Images: Courtesy of Vbrick
