Why Integrating Your Loyalty Marketing Toolset Is a Must

In recent years, alongside the introduction of new channels such as e-commerce and social media, organizations have met key loyalty marketing challenges by adding points solutions and new tools to the existing ecosystem. Many of these processes are well designed and provide them with valuable customer data. However, most enterprises now struggle to maintain a large ecosystem of disconnected tools that are difficult for their marketers to operate.

These are the same marketers who, due to Covid-19, may be dealing with fewer resources and higher demand. Their abilities to operate such a toolset are limited—and it is difficult to do efficiently because available solutions aren’t integrated, most processes aren’t smooth and data exchange is inefficient. It’s a large amount of work not only for marketing, but also for IT and operations teams, and can be very expensive in the long run.

Under such circumstances, using data efficiently and building a seamless customer journey can be extremely challenging. The answer to these problems is connecting the dots, thanks to system integration. Joining up loyalty marketing solutions translates into simplifying the entire environment and increasing the efficiency of all processes, including data analysis, understanding customer needs, communication management, creating and maintaining a loyalty program, managing customer appreciation and more.

How can you start the process of integration? Is there a ready-made, all-in-one solution for loyalty marketing available on the market? Does it provide the flexibility required to handle constantly evolving customer behavior? And does a better, simplified solution come with a higher price?

Watch the video above to see Łukasz Słoniewski, Head of R&D, Loyalty and Marketing Solutions at Comarch, offer insights into why integrating multiple solutions for loyalty marketing is so essential in the long term, and how organizations can increase the efficiency of processing and monetizing their customer data using modern technologies.

To find out more about these solutions and learn how an integrated platform can transform your loyalty marketing processes, visit comarch.com.

This article originally appeared in Business Reporter. Image: iStock id1299482876