Dreame’s Primetime Game Day Ad Slot Underscores its Global Ambitions
Dreame Technology, the high-end consumer electronics brand best known in the US for its robot vacuums, secured a primetime NBC advertising slot on football’s biggest night, marking a milestone in its strategy to increase its brand recognition in North America. Through the advertisement, which was beamed into over 100 million homes on February 8, Dreame aimed to leverage America’s biggest cultural viewing moment to build on its momentum in the region, highlighting its groundbreaking range of innovative AI-powered whole-home products, from AC units and smart TVs to smart rings.
A Growing Global Footprint and a Commitment to North America
Securing such a coveted advertising slot represents a major step for Dreame as part of its globalization strategy. So far, this strategy has seen Dreame’s presence grow to over 120 global markets, with over 6,500 physical stores, counting 42 million households among its users.
As one of the world’s core markets for premium home appliances, North America is a key region for Dreame to continue building on its global ambitions. From its first offline store in Los Angeles to hosting showcase events in New York and now its latest primetime TV slot, Dreame has demonstrated a deep commitment to growth in North America. With such tangible efforts to engage with the local market, Dreame is sending a clear message of its determination to invest in the region and accelerate its global expansion.
Outstanding YoY Performance and Technological Advantages Provide Strong Foundations
After a standout year in 2025, Dreame is confident of its potential to unlock even greater growth in the region. It built strong foundations with rapid YoY growth in every month of the year, eventually achieving a full-year YoY increase of 189%. As well as the robot vacuum category, it showed strong momentum across numerous categories such as wet and dry vacuums and personal care, showing promising signs for the new whole-home approach.
Dreame’s exceptional growth can be attributed to a foundation of core technologies from which it draws confidence in appealing to users on the biggest global stages. Dreame has a track-record of producing state-of-the-art solutions based on its expertise in areas such as high-speed digital motors, intelligent algorithms and bionic robot arms.
Beyond the smart home, Dreame’s latest groundbreaking innovation is the Nebula Next 01 Concept, unveiled in January. With this concept car, Dreame aims to offer the world a fresh perspective, leveraging a maturing smart EV supply chain, technological infrastructure and design talent to reimagine traditional luxury with intelligent technologies and forward-looking design.
From intelligent homes to the future of luxury EVs, Dreame is unlocking new possibilities with benefits for the individual and society as a whole, cementing itself as a pioneer of truly smart living.
Increasing Brand Recognition in the Short Term, Driving Long-term Global Growth
Seizing one of the most coveted primetime moments in advertising, Dreame made its mark to capture the nation’s interest and accelerate its growth in the US market. This bold move will serve to amplify Dreame’s brand recognition in the US market, elevating awareness of its cutting-edge smarthome portfolio among mainstream consumers.
In the long term, Dreame aims to harness the momentum to boost its strategy of “globalization + localization,” with the brand gearing up to expand its offline store footprint and distribution channels across North America. At the same time, Dreame will continue pushing the boundaries of its core technologies, broadening its portfolio across key smarthome categories and setting the stage for even greater global market impact.
Advancing Global Ambitions and Pioneering True Smart Living
Every year, this iconic advertising slot is used as a catalyst for industry giants and newcomers alike to join the national and international conversation. Dreame’s debut on Championship Sunday primetime represents a new starting point in its globalization journey. While the final whistle has blown on the football season, Dreame’s investment in the region will kick off a new era of growth, spearheaded by technological innovation and a commitment to empowering users in truly smart modern homes all around the world.
