Shanghai Jahwa Holds "Dedicated to Beauty” 2022 Strategic Conference

Alex Pan, Chairman and Chief Executive Officer

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Shanghai Jahwa United (SH.600315) recently hosted the "Dedicated to Beauty" 2022 Strategic Conference, at which the management team led by Alex Pan, Chairman and CEO, announced the company’s 2021 results and provided guidance on future plans for corporate strategy, brand innovation and channel evolution, culture, systems and processes, and ESG actions. Pan also discussed and shared his viewpoints on current market trends with external experts and partners.

Pan provided details on the company’s 2021 operational results and guidance for the 2022 roadmap, which he explained as being focused on a continued dedication to beauty, rigorous management and long-term growth based on customer dedication. “Last year, we designed and implemented a consumer-centric operation principle with brand innovation and channel evolution as the two drivers, and culture, systems and processes, and digital transformation as the three enablers. We have achieved several milestones. In 2021, we recorded our best net profit in the past six years while our operating cash flow reached its highest level in recent years.”

In 2022, the company’s management policy will be comprehensively upgraded and iterated. In terms of consumer-centricity driving development with multi-dimensional insights, Shanghai Jahwa will upgrade its development methodology and promote integrated marketing using smart services. In terms of brand innovation, the HIT model will be upgraded to the HEART model, combining Health & Beauty, Exploration, Accompaniment, Resonance and Tailored Creation. Channel evolution will consist of five initiatives: strategic partnerships, fine and detailed operations, smart retail, private domain and business model innovation. In addition, the company will continue to enhance corporate culture and build an efficient digital intelligence system by applying the ACT model, driving change through measurability, visualization and optimization within the organization.

Han Min, Deputy General Manager, Chief Financial Officer and Secretary of the Board

Pan also said that looking ahead, Shanghai Jahwa will execute on its ESG strategy in terms of championing a low-carbon ecosystem, shared and win-win social values as well as better corporate governance. "We will keep overcoming difficulties ahead and aiming for the highest as always. Having walked through 2021, a year full of change, improvement and optimization, we will continue to make great breakthroughs and present Chinese beauty to the world."

The special guest, Qin Shuo, Founder of Chin@moments and China Business Civilization Research Center, shared the “2022 China Consumption Insight Report: Consumption Trends in the New Era and the Road of Chinese Brands” jointly released by Shanghai Jahwa, National Business Daily and Chin@moments at the conference. China's consumption in 2022 will gather pace in the following new fields: cultural self-confidence, quality dividends, uni-market, brand new scenarios, a world stage, environmental responsibility, and beauty & health. Chen Bing, General Manager of Sephora Greater China and a representative of high-end beauty retailers, and Ma Hongbin, Senior Vice President and Head of Commercialization of Kuaishou, who represented the cutting-edge traffic platform, engaged with Qin Shuo and Alex Pan in an in-depth discussion on the topic of new consumption trends and innovation paths in 2022.

For more information, please visit: https://www.jahwa.com.cn/en/activity2022

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