Siam Piwat, the driving force behind the launch of NEXTOPIA, a Future-Shaping Prototype Set To Redefine Global Retail
Siam Piwat, one of Thailand’s top retail and real estate developers, unveiled NEXTOPIA at its flagship Siam Paragon, positioning the new zone as a prototype for future urban destinations. Billed as the first retail concept to fully integrate innovation, collaboration and sustainability into a single ecosystem, the project aims to set a new standard for the industry.
Developed as a large-scale co-creation platform, NEXTOPIA is backed by an 850-million-baht investment ($27.3 million) and brings together more than 50 innovation partners, major industry players and over 30 communities, as well as environmentally focused visionaries known as Friends of NEXTOPIA, all working to build communities centered on sustainability, creativity and inclusive growth.
Covering 15,000 square meters across Levels 5 and 5A of Siam Paragon, one of Asia’s most visited retail destinations, NEXTOPIA is among the region’s most comprehensive showcases of sustainability-driven innovation. The space invites visitors, partners and communities to participate in shaping a more sustainable urban future under its core concept, “Join Us in the Making of a Better World.”
This marks the first time in the global retail industry that a destination unites breakthrough innovation, creative collaboration and sustainability in a fully integrated ecosystem that sets a new benchmark for the global retail industry
A Prototype City of Tomorrow
Designed as a prototype city of tomorrow, NEXTOPIA serves as a collaborative platform that brings together visionary partners and drive participation through experimental engagement that is enjoyable and creates positive impact. Every experience at NEXTOPIA is designed to elevate everyday living with creativity, from environmentally friendly architecture, year-round sustainability-driven activities, and sustainable retail, to dining concepts that place sustainability at their core.
The space is built on three integrated components: cutting-edge infrastructure provided by partners, vibrant communities and retailers and service providers—over 40 brands and 300 SMEs—delivering value-led offerings rooted in sustainability, equality, and inclusivity, collectively setting new global standards for the retail ecosystem.
Global Collaboration
The initiative reflects a major global collaboration in Thailand, with Siam Piwat working alongside the United Nations and international organizations such as UN Global Compact Network Thailand, United Nation Children’s Fund (UNICEF), World Food Programme (WFD), United Nations Development Programme – Biodiversity Finance Initiative (UNDP BIOFIN) and WWF (World Wide Fund for Nature). This effort is further strengthened by partner organizations—including B.Grimm, SCG Decor PCL (COTTO), Indorama Ventures PCL, KASIKORNBANK PCL and The Siam Cement PCL—building a strong coalition driving sustainability forward.
NEXTOPIA brings together cutting-edge innovations for sustainable development, applying them across all dimensions, from meticulously designed infrastructure to technologies that maximize resource efficiency and produce renewable energy. These include The Kinetic Floor—turning every step into electricity, The Clean Energy—converting sunlight into clean energy, The Floor Radiant Cooling and The Cooling Waterfall—bringing immersive cooling experience.
Beyond delivering purified air with precise temperature and quality control, NEXTOPIA is enriched with art, architecture and nature-inspired interior design that reconnects people with nature. The Tree of Life marks the grand entrance into the city; The Spiral, a sculptural staircase connects to the fourth floor where EATELIER, a new zone of dining entertainment unfolds; and The Forest Canopy and Ocean Canopy repurpose recycled materials and ocean waste into striking art installations.
Another highlight is the Globe—World Sustainable Reflection and Global Trend, an immersive centerpiece at the heart of NEXTOPIA to display real-time global climate conditions, powered by insights and data from the Geo-Informatics and Space Technology Development Agency (GISTDA) and the National Aeronautics and Space Administration (NASA).
Interactive attractions such as the Vertical Farm and AR Binoculars are integrated throughout the space. Designed to inspire collective action, NEXTOPIA invites everyone to join ECO-workshops, exhibitions, and talks by global sustainability leaders. The Community Room serves as an open co-working hub, fostering collaboration and empowering communities.
NEXTOPIA has also achieved another important milestone by receiving Fitwel 2-Star Certification officially the first multi-tenant retail building project in Thailand to earn this distinction. The recognition reflects a strong commitment to health, well-being, and a sustainably designed environment for all visitors.
A New Era for Siam Paragon
As 2025 marks the 20th anniversary year of Siam Paragan, the launch of NEXTOPIA reaffirms its status as a global destination that create meaningful value for every visit, benefiting individuals, communities and the planet. It is set to become a powerful magnet attracting visitors from around the world, further strengthening Siam Paragon’s position as a must-visited global destination that consistently delivers experiences beyond expectations.
NEXTOPIA not only underscores Siam Piwat’s unwavering commitment to pioneering new concepts and redefining retail prototypes, but also embodies a true “Life Transformation” experience - where every visit creates meaningful impact, establishing a new benchmark and a genuine game changer in global retail real estate.
