The amount of data created, captured, and consumed globally is growing at an exponential rate, and is set to rise to 175 zettabytes (ZB) by 2025, up from just 33 ZB in 2018. A single ZB equals one trillion gigabytes, which has been compared to the distance of travelling to the Alpha Centauri star system 600 times over.
In a typical minute, the world conducts 5.7m Google searches, views 167 million TikTok videos and sends 575,000 tweets. But how well is this data harnessed to inform positive change? The world’s leading smart cities harness only 5% of the digital information available to them, and yet therein lies the potential to deliver so much more for urban residents.
By contrast, the technology enterprise TONOMUS will leverage 95% of consented data to support NEOM, the world’s first cognitive city being built in Saudi Arabia. Free from the narrow real-time focus of a smart city, the cognitive city uses a wealth of consented data to be proactive and predictive, promising a seamless ecosystem that will place human choice at its center and define the future of urban living.