Shaping the Future of Global Travel
Takeaways
Trip.com Group reported a strong quarter, showing agility in meeting rising consumer demand and adapting to shifting travel trends. The company continues to grow through customized travel packages, innovation, and a global strategy. It positions itself as a comprehensive travel platform.
Destination services are a major focus, with Trip.com aiming to deliver $5 billion in gross merchandise volume. Offerings span 300,000 products across over 200 countries, with growth driven by Asia-Pacific travelers. These services include local tours, attractions, and seamless booking via mobile platforms.
To meet demand for unique experiences, Trip.com leverages AI tools and partnerships like Live Nation to personalize travel. Tools like Trip.Planner and Trip.Best support tailored itineraries. The company is also expanding in senior travel and family-friendly options, reinforcing its global leadership through personalization.
Summary by Bloomberg AI
With resilient consumer confidence and a global expansion strategy focused on innovation, the Group is establishing itself as the truly one-stop shop for all travel needs. Trip.com Group's differentiated growth is demonstrated by the rising number of customized packages booked, showing strong demand for flexible, integrated travel solutions.
Destination attractions and tours play a crucial role in shaping a traveler's journey – iconic sites, local experiences, and cultural activities drive travel decisions and influence itinerary planning— while supporting the broader tourism ecosystem.
Trip.com Group is expecting to deliver about $5 billion gross merchandise volume from destination services, driven by over 130% Trip.com growth year-to-date with rising demand from Asia Pacific travelers, highlighting its expanding presence in the global market.
Today, Trip.com Group has over 300,000 offerings in destination services across more than 2,000 cities globally, including local activities, attractions, transport and more, spanning from vibrant cityscapes to hidden gems. Combined with its comprehensive travel products and seamless mobile booking experiences, Trip.com Group is creating strong synergies across businesses and building a more sustainable business model. Travelers can choose from a wide array of urban destinations, small towns and offbeat hubs – to suit different traveler demands.
On the user front, the Group's expanding customer base, from its leading market positions in Asia Pacific and beyond, positions it uniquely for collaboration with both existing and potential partners. This advantage will continue to grow as the Group's global presence deepens.
With travelers seeking more meaningful and personalized journeys, Trip.com Group is combining its global reach with local insights and data-driven innovation to deliver inclusive and inspiring experiences.
The rise of experience-led travel is redefining how people choose their destinations. According to Trip.com Group’s Momentum 2025 report, 63% of travelers across Asia have crossed borders to see their favorite artists.
Increasingly, travel decisions are driven by cultural and entertainment events. In response to this trend, Trip.com's ticket-and-hotel bundle packages have attracted over 10 million customers worldwide, with more than 1,000 performances and sports events sold on the platform last year.
Responding to this shift, the Group is connecting travel directly with live entertainment through a multi-year partnership with Live Nation. This collaboration enables fans in Hong Kong, Singapore, Thailand, South Korea, and Mainland China to plan concert-focused trips that combine exclusive presale access to Live Nation shows with flights, hotels, and curated local experiences, all through Trip.com Group's platforms. Curated bundles let travelers seamlessly purchase concert tickets, hotel stays, and access to attractions such as Hong Kong Disneyland, streamlining the travel process while enhancing the event experience.
As travelers seek deeper and more meaningful connections, Trip.com Group continues to innovate with advanced AI tools for better engagement and to drive repeat bookings. AI-powered Trip.Planner delivers hyper-personalized itineraries, real-time transport integration, and access to over 20 million points of interest, while offering reliable insights from local experts to inspire users to travel like a local. Additional AI-driven tools include Trip.Best for recommendations, Trip.Pulse for trending happenings, and Trip.Events for concerts, sports, and exhibitions—each helping travelers curate bespoke journeys, with greater inspiration and customization.
For example, Trip.Best now features new thematic categories to simplify travelers' choices. In its Family-Friendly Hotels section, properties are evaluated across five key dimensions: facilities, activities, services, certifications, and nearby entertainment.
With demand for elderly-friendly experiences on the rise, the Group is expanding offerings for the silver generation within attractions and tours, a segment that has recorded 70% growth year-on-year, with a preference for small private group tours and premium customized experiences for high-net-worth travelers looking for curated, exclusive access.
Experience-related services are highly fragmented with the amount of personalization required; hence it can be challenging to standardize these offerings without global scale. Over the next 3 to 5 years, Trip.com Group remains focused on strengthening its global partnerships and consumer-focused mindset to reinforce its leadership in the travel services market, by providing leading products, services and prices in destination services. Together with its partners, the Group will continue creating new possibilities for travelers around the world to discover and experience inspiring destinations while supporting local economies at the same time.
