Where To Visit in 2026

Travelers in 2026 are prioritizing meaningful, immersive activities, seeking out theme parks, cultural shows, and exclusive local attractions. Research shows that 65% of travelers say experiences influence their destination choice^[1]. Responding to these evolving travel trends, Trip.com Group is now offering 20,000 attractions and 560,000 travel products across 170 countries, expanding its global inventory to meet these demands. Apart from being the leading travel services provider, the Group also serves as a key distribution and technology partner for these attractions and tours operators. 

Here’s a highlight of what to expect across Asia and where travelers are already securing their tickets:

Thailand has just opened major new theme parks, including ME Land and XVENTURE, with Trip.com offering exclusive access. 

Expanding its theme park offerings in Malaysia, such as SplashMania Waterpark, through new partnerships, Trip.com has also secured access to the Petronas Twin Towers Sky Experience, with tickets available on its platform alongside curated travel bundles. 

In Singapore, Trip.com continues to hold exclusive ticketing access for beloved seasonal staples like Christmas Wonderland and Artbox Singapore. Expanding its presence in sports and live entertainment, the company has also partnered with the Singapore Premier League and now offers ticketing access to major international events such as the Singapore Formula 1 Grand Prix, expanding its appeal to both locals and inbound travelers. 

In Japan, Trip.com offers tickets to the newly opened immersive playground, Wonderia Yokohama, boosting family travel options in a market that continues to be a top travel destination. Universal Studios Japan, Tokyo Disneyland, DisneySea remain the top-ranking attractions for multiple source markets – including Singapore, Malaysia, South Korea, Taiwan and the UK – alongside immersive world attractions like TeamLab Planets and Harry Potter Studio Tour Tokyo. 

Meanwhile, in South Korea, Trip.com has deepened collaboration with leading local attractions like Bunker de Lumières, to bring exclusive experiences to global travelers, such as the overseas-exclusive 63 Sky Picnic and the newly launched Seoul Tower Night Walk. 

China is also meeting the demand for cultural and nature-based attractions. Bookings for The Palace Museum, Qinshihuang’s Mausoleum and Yulong Snow Mountain are showing strong momentum, while Taste of China, a culinary-experiential dining show, highlights travelers’ increasingly sophisticated taste for curated, narrative-driven entertainment. 

In Vietnam, expanded partnerships with Sun World Holding, and Vinpearl, one of the country’s top entertainment groups and hospitality and leisure groups, respectively, deepen access to local leisure experiences. 

Beyond Asia, Trip.com is also strengthening its offerings in long-haul markets like Europe, North America and Oceania. 

In Europe, the company has partnered with XS2 Event to launch Formula 1 ticket products, boosting its offerings of high-value sports event products in the region. Trip.com has also successfully launched the Roma Pass, the official city pass for Rome, on its platform through a partnership with Zètema Progetto Cultura srl, a company under the Municipality of Rome. 

For the adventurous, Trip.com offers a full range of skydiving products in Australia and New Zealand from EXPERIENCECO, as well as local experience products by RealNZ. Meanwhile, expanded collaborations in North America are expected to boost offerings and drive international visits to Canada’s iconic Rocky Mountain destinations – Banff, Jasper, Golden, and the surrounding region. 

Trip.com Group’s booking data reflects a maturing experience economy. The Group’s overall global increase for attractions and tour bookings is more than 130% year-on-year with rising demand from Asia Pacific – signaling that travelers are allocating a greater share of spend to immersive and emotive activities:

• Theme parks anchor universal family travel and are top draws globally. Universal Studios and Disneyland parks consistently rank as top attractions across markets from Southeast Asia to Europe. These parks anchor family travel and reinforce the Group’s leadership to bring well-loved experiences at scale.
• Demand for exclusive, immersive experiences is driving record bookings. 
• Fan tourism and seasonal events are gaining popularity. Fans are flying in and out just to watch their favorite artists, with K-pop concerts such as the Blackpink World Tour ‘Deadline’ in Hong Kong and SEVENTEEN World Tour in Singapore being some of the top-booked attractions for short trips. 

Trip.com Group’s ‘glocalization’ strategy – combining local partnerships with global reach – positions it to lead and shape future travel trends. The Group is set to define the next wave of travel by leveraging technology, exclusive partnerships, and curated immersive experiences, delivering more meaningful and memorable journeys to global travelers – defining the next chapter of experiential travel.  

Sources

[1] Data from Arival