Is My Business Growing Fast Enough?

Liz Wessel and her co-founder at WayUp saw a need, and decided to use technology to fill it. The result is a vibrant and growing company that helps students find jobs. Once they realized the product was a market fit and that students believed in it, growth accelerated, and it became clear the company could grow at scale. Rapid growth was accompanied by the recognition that there is “tons of risk to growth.” Wessel manages those risks in part by acknowledging that the mix of talents and personalities of the people who comprise the business is important, and by maintaining that everyone there must treat every dollar invested in the company as if it’s their own last dollar.

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