The Network Effect

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AT&T Business

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Manufacturing Companies Need Industrial-Strength Cybersecurity

Artificial intelligence, robotics and next-level connectivity are creating a new industrial revolution. But advancing this revolution is a challenging task for business leaders. The promise of smarter, safer and more efficient factories increasingly depends on cybersecurity. 

"The Network Effect" shows why manufacturing companies need to create a seamless security environment that accounts for physical security, cybersecurity and customer privacy to succeed in this new era.

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The Network Effect: The Manufacturing Renaissance Needs Cybersecurity

Connected technologies like VR and telehealth are poised to revolutionize the healthcare industry – but only if healthcare companies are positioned to take advantage of these technological advances.
“The Network Effect” shows how healthcare innovation is only possible with reliable connectivity.

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The Network Effect: Telehealth, VR and the Future of Healthcare

Telehealth, or healthcare delivered from a distance, is a truly revolutionary way to deliver healthcare that can improve access and equity, reduce the time people spend in hospitals and waiting rooms, and deliver better patient experiences and outcomes.While the adoption of telehealth accelerated during the pandemic, its effectiveness depends on reliable connectivity, and that's where many healthcare providers are missing the mark.Original research from AT&amp;T Business and Bloomberg Media reveals that reliability is the No. 1 driver of business confidence in the healthcare sector, but healthcare companies are seen as sub-par performers on reliability.

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To close this reliability gap, hospitals and healthcare providers need to be innovators and thought leaders, and they also need to increase their focus on customer loyalty and the customer experience, all of which are drivers of reliability in healthcare, according to our research.Successful hospitals and healthcare providers must constantly be looking at ways to use new technology to enhance patient care and improve patient experiences. Here are some key strategies leaders should consider:<ol><li>Enhance communication and collaboration among healthcare professionals and their patients by unifying the cloud.</li><li>Implement Internet of Things (IoT) for remotely monitored solutions to reduce staff burn-out and expand access to care.</li><li>Employ Multi-Access Edge Computing (MEC) in hospitals to harness the power of virtual reality (VR) for patients’ physical therapy after procedures, pain attenuation and other innovative use cases.</li></ol>The key for providers is to understand that the device is the primary way patients access their medical care, and so reliable connectivity is critical, according to Rose Panaia, Director of Healthcare Solutions for AT&amp;T Business."If you showed up to the telemedicine session and your doctor wasn't there, it would be like going to hospital and having it be closed," says Panaia. "So it's really important that that connectivity is there to make the connection between you and your provider."

Healthcare is undergoing a revolution that’s powered by new solutions and new technologies, and nearly all of them rely on some type of connectivity to be able to function.And while healthcare providers are experts in taking care of patients, Panaia says these providers may not be experts in the IT required to deliver telemedicine, VR, and other emerging technologies."AT&amp;T Business makes sure that the technology is reliable and that it is going to be there for our customers, who are the healthcare providers, but more importantly for the users, who are the patients,” Panaia says. “We want to make sure that the care they need is there for them.”

The Future of Healthcare Depends on Reliability, but Providers Are Falling Short

The $10 trillion global transportation and logistics industry is undergoing a connected technology-powered transformation. Everything between an assembly line and a store shelf is increasingly being monitored and tracked in near real time, assisted by artificial intelligence and automation.But companies that can’t demonstrate expertise in technology will miss out on this connectively-fueled golden age of transportation.According to the Bloomberg Brand Accelerator, business decision makers see expertise as the top driver of confidence in the transportation industry—but these same decision makers say that transportation companies underperform in this area.

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How can transportation and logistics companies prove they have the expertise needed to deliver for clients?&nbsp;Our original research reveals that business decision makers believe that innovation is the top driver of transportation expertise. That means that the companies best positioned for success in transportation and logistics are making forward-thinking investment decisions, based on the needs of both today and tomorrow.The impact of fast, reliable, and secure connectivity that powers the Internet of Things and artificial intelligence means that transportation and logistics isn’t just about moving things and people from point A to point B. Now, the goal is to choreograph getting from point A to point B in near-real time with unprecedented visibility into each aspect of the supply chain.“We help transportation companies get data and intelligence out of their vehicles, their processes, how they operate and communicate with each other, and tie that into customers and billing, and improve operational efficiencies along the way,” says Leslie Kachura, a transportation expert and Mobility Applications Consultant at AT&amp;T Business.With access to near real-time information on what’s happening on the road, and a mapping system integrated with a route management system and a fleet management system, transportation companies can now have a truly holistic view of their entire operation at all times.“Everything is connected, from your vehicle to your traffic lights to the sensors in the road,” Kachura says. “From a visibility standpoint, a vehicle can see 200 meters. With AT&amp;T 5G, we can see 500 miles. That information will help businesses with supply chain issues and to overcome some of the challenges that we face today.”Business decision makers see sustainable business practices as the fourth most-important driver of expertise in transportation, but, again transportation companies are underperforming in this area.The same data that gives transportation and logistics companies a near real-time view of their operations can also help these companies reduce their carbon footprints and meet sustainability goals, especially around fuel management.“One of the ways that businesses can meet their sustainability goals is by really focusing on the fuel usage of their vehicles,” Kachura says. “When you apply technology solutions to better fuel management, a company can see as much as a 15% reduction in the fuel usage within their fleets.”

To demonstrate transportation expertise to business decision makers, trucking, rail freight, shipping and logistics companies need to focus on innovation and sustainable business practices, which are both key drivers of expertise.Transportation companies cannot afford to miss out on the unprecedented opportunities being created for more efficient and sustainable transportation by the convergence of artificial intelligence, the Internet of Things, abundant real-time data and next-generation networks.“The decisions that transportation companies make today are going to have an impact on the future, so they need to make decisions based on the technology that’s coming,” Kachura says.&nbsp;With unmatched experience in providing advanced networks and connectivity, AT&amp;T Business provides expertise to transportation companies and helps them implement solutions that can help grow business, lower costs and increase sustainability.“That’s where AT&amp;T comes in,” says Kachura. “We have 120 years of running massively complex networks and massively complex solutions, and we’ve been working in intelligent transportation for more than 10 years. It’s really exciting to take technology solutions and apply them to complex business challenges.”

Why Is Expertise the Most Important Business Driver for Transportation Companies Today?

The Network Effect: What's Driving the New Golden Age of Transportation and Logistics? Brought to you by AT&T and Bloomberg Media Studios. 