Moving fast and electrifying cars- start-up disrupts Japan’s EV market

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Apatech Motors

Moving fast and electrifying cars: start-up disrupts Japan’s EV market 

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Apatech Motors' Ohkuma EV has a maximum loading capacity of 200kg, the standard for kei (light) cars.

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Three exceedingly rare “Ohkuma” vehicles are currently parked in front of a university campus in Tokyo.   

These are fully electric vehicles, still uncommon in Japan’s streets where such BEVs made up just 1.5% of new-car sales last year, compared to over 20% in China and some European countries.  The compact models are also to be priced at less than $9,800, an unheard-of price for consumers who expect to pay nearly double that, even after including government subsidies, for the most popular equivalents produced by Japanese makers. To top it all off, in a market still dominated by legacy automakers, these EVs are designed, manufactured, and sold by a startup – Apatech Motors – established only two years ago.

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Moving Fast and Electrifying Cars: Startup Disrupts Japan’s EV Market