A comprehensive system built to maximize brand growth

The Bloomberg Brand Accelerator disrupts market intelligence with a living tool that measures hard-to-reach global elite audiences' perspective on hundreds of brands, culminating in a ranking system and diagnostic assessment that enables marketers to get ahead.

Analysis from this unique unbiased source provides a way to explore current brand perceptions, identify marketplace challenges and opportunities, and deliver actionable recommendations to strengthen brands, with an eye toward your future.

Capturing an elite audience

15,000 decision-makers and influentials

Tracking and assessing

700 across key sectors and practices

The same metrics across

8 markets worldwide: US, EMEA, APAC

We believe brands thrive when a strong vision is at their foundation.

We evaluate 5 key metrics for every brand: Vision, Relevance, Trust, Strength, and Familiarity. These metrics are underpinned by dozens of diagnostic measures, allowing us to analyze both the past performance and future potential of a brand.

40+Brand diagnostics

23 Psychographic ratings

5+ Segment views including company size, corporate purchasing and demographics

Data from Bloomberg Brand Accelerator reveals correlations between the underlying drivers of purpose, vision and trust

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Our analysis illuminates pathways to leadership.

We assess brand health across the life cycle of a brand, built on a foundation of future potential. Visual cues quickly identify where brands are positioned.

Explore how brands move through the cycle from Rejuvenation to Fortification

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Partnership spotlight: powering unique leadership

The Bloomberg Brand Accelerator illuminates areas that have high importance to businesses, yet are often difficult to define. One example: the the critical role that trusted relationships play in driving brand leadership. To make this concept actionable for companies, Bloomberg Media and Salesforce partnered to build the Customer Centricity Index, a first-of-its-kind methodology to assess performance. In doing so, we embedded new, tangible meaning in what it actually takes to be customer-centric, and have given brands a new framework to assess their own customer-centricity performance and stand out among peers. The Index ranks the top 100 leaders in customer-centricity across the 5 sectors, enabling a deeper understanding around how different industries and brands are delivering on customer-centricity successfully.

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The Bloomberg Brand Accelerator Ingenuity List

A meaningful understanding of what underpins ingenuity grounds a brand's vision, which is the foundation for brand health. That helps generate ideas that truly make a difference, to both brand performance and our collective future.

In the first of an ongoing series of investigations that bring fresh utility to key brand health concepts, the Bloomberg Brand Accelerator Ingenuity List helps brands focus on what drives successful solutions by uncovering how global elite audiences define ingenuity — and spotlighting which companies they see as having it.

Methodology:

The ranking is based on a group of interrelated attributes that arose from a factor analysis conducted across the diagnostics included in the Bloomberg Brand Accelerator's data sets. Seven attributes emerged as a clear cluster correlated to ingenuity among decision-makers:

Growing
Innovative
Disrupting Business
Bold and Daring
Invests in Technology
Thought Leader
Anticipates Customer Needs