Hyundai Boston Dynamics

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Hyundai

Humanoid robots are moving from the “cool” demo phase to demonstrating real-world ROI. Boston Dynamics is poised to win this ultra-competitive race based on the company’s decades-long track record of research, demonstrated commercial products and unique partnership with Hyundai Motor Group, which provides the ultimate proving ground for the humanoid robot Atlas. 

Humanoid robots are proving real-world ROI, with Boston Dynamics leveraging decades of research and Hyundai as a proving ground for Atlas.

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Inside the Robotics Race

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This is Atlas.

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The same Atlas that backflipped at CES

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and electrified fans
at the FIFA World Cup.

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But this Atlas is doing
something far more impressive.

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It's learning.

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And once it truly understands
how to complete tasks,

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the scale changes.

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The high-stakes sprint

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to commercialize humanoid
robots is underway,

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with the market for humanoids projected

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to reach $200 billion by 2035.

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Boston Dynamics and Hyundai Motor Group

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are betting that Atlas

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is the strongest
contender to win that race

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and usher in a new generation of machines

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designed to power human
progress everywhere.

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Hey, Mike.
Amanda.

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How are you?
So good.

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Nice to see you.
Great to see you.

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Thanks for coming in.

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Of course. Can we go
look at some robots?

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I would love to. Let's go.

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We've been productizing
mobile autonomous robots

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before anyone else.

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We created the market for Stretch,

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and now we lead it.

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We've deployed Spot robots

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at over 500 customers

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across 46 countries.

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We've learned what it takes
to do this really well.

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And we're targeting

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less-than-two-year ROI

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for all of our robots.

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We do that with Spot.

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We're aiming for that with Atlas.

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I truly believe we have
everything necessary

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to be successful.

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Artificial intelligence has changed

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the game in robotics.

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Instead of programming robots to do tasks,

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Boston Dynamics can now teach them.

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Physical AI unlocks a future

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where machines can be used

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to solve a much larger set of tasks.

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The key question is how
Atlas decides what to do.

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And we find it very useful to divide

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that process into two separate brains.

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The physical intelligence,

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so making sure that Atlas
can step into places

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without losing balance, or
can reach to grab something.

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And the second brain

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is reasoning intelligence,

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in charge of following
complex instructions

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and having common-sense
understanding of the world.

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When we talk

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about physical AI,

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it works similarly to
a large language model.

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The more data you have,

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the better the robot's going
to be at doing the task.

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The problem is that
data doesn't exist yet.

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Atlas will have to leave the lab

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to create it.

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Can you explain, like, where
we are and what happens here?

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We are at the Robotics
Metaplant Application Center.

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It is a space for Atlas to
learn how to do all kinds

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of different automotive
tasks and to validate

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and ensure that the robot is
as reliable as we need it to be

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before we actually deploy
it into the real world.

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Working in automotive
as our first industry

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is a great way for us to prove
that Atlas can be a trusted,

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safe, and reliable
member of the workforce.

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Automotive manufacturing also has

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rigorous security
standards, safety standards,

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and reliability standards
that we want to be held to.

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I spoke to you at CES when
you were demonstrating Atlas

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to the world for the first time,

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and this feels like an evolutionary leap.

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What happens next?

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What's the trajectory?

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The Atlas that you're seeing here

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is designed specifically
to do industrial work,

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to be able to lift up
really, really heavy weights,

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and to work in really hot
and harsh environments,

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so manufacturing environments,

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food and beverage,
semiconductor manufacturing.

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This is just the beginning.

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You can have a great product,

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but without the relationships,

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it's almost impossible

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to achieve your cost targets.

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This is where the partnership

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with Hyundai Motor Group
truly makes an impact.

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Hyundai Motor Group will build
a new production facility

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in the US capable of producing

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up to 30,000 robots annually,

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with plans to deploy 25,000 Atlas units.

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With our relationship with Hyundai,

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we've already reduced from prototype

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to our first production run

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between 60 and 80%.

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That's what the partnership
gives us access to.

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And that is really huge
because certainty about scale

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is one of the most important
things that you need

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to build a thriving supply chain.

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People come here because they want

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to make a difference in
the real world with robots.

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15 years ago, that was a dream.

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Nowadays, all the pieces are there.

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When we think
about deploying our robots

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into the world,

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the focus is around
elevating human potential.

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It is trying to get humans
out of jobs that are bad

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for their bodies or
are dull and dangerous.

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Anytime in history we've
adopted large-scale automation,

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it has been good for humanity.

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Where we've seen the most
effective implementations

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of these robots has been alongside humans.

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We are in a position
to win the robotics race

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because we are passionate about
solving the hard problems.

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It's not just about
creating something in a lab.

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It's about building everything
around it that's necessary.

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And in partnership with
Hyundai Motor Group,

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we're leading the way.

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I'm excited to win.


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<p>Humanoid robots are moving from the “cool” demo phase to demonstrating real-world ROI. Boston Dynamics is poised to win this ultra-competitive race based on the company’s decades-long track record of research, demonstrated commercial products and unique partnership with Hyundai Motor Group, which provides the ultimate proving ground for the humanoid robot Atlas.&nbsp;</p>