AI is in the eyes of the beholder

As this display technology continues to evolve, TCL is also embedding AI to make screens more adaptive, responsive, and personalized. That’s especially true for TCL RayNeo. While leveraging TCL’s world-class display technology, TCL RayNeo operates with its own dedicated R&D centers and manufacturing facilities, allowing it to focus exclusively on pioneering the AR industry. At CES, TCL RayNeo demonstrated two flagship smart-glasses models: the TCL RayNeo X3 Pro, which focuses on real-time information and assistance, and the TCL RayNeo Air 4 Pro, which provides immersive private entertainment.

The X3 Pro is one of the world’s lightest mass-producible full-color display AR glasses, at only 76g. Powered by Qualcomm’s Snapdragon AR platform and Google’s Gemini 2.5 AI, the device supports translation, navigation prompts, object recognition, meeting recording, and first-person photo and video capture. Unlike phones, the glasses are designed to work hands-free and heads-up, allowing users to access information without breaking focus.

“The goal of the X3 Pro is to provide AI assistance the moment you need it, completely hands-free,” says Howie Li, founder and CEO of TCL RayNeo. “It’s about staying connected without breaking focus. With our new eSIM concept, we’re taking that freedom a step further—allowing users to leave their phones behind entirely without losing connectivity.”

TCL RayNeo also previewed a concept version of the X3 Pro equipped with standalone eSIM connectivity, so the glasses can connect to cellular networks without pairing to a smartphone. The prototype offers a glimpse of how AR eyewear could evolve from an accessory into an independent computing device that’s always connected, context-aware, and capable of operating on its own.

A wearable cinema

Where the X3 Pro serves as an “AI On-the-Go Assistant”, the TCL RayNeo Air 4 Pro reflects TCL’s heritage in large-screen entertainment. They are the first smart glasses to support HDR10, enabling higher contrast, deeper shadows and more accurate color reproduction. Meanwhile, audio has been treated as a core component rather than an afterthought. Tuned in collaboration with Bang & Olufsen, the Air 4 Pro is designed to deliver immersive sound while minimizing leakage, making it suitable for travel, shared living spaces, or long-haul flights.

For this reason, Howie Li, the founder and CEO of TCL RayNeo, calls them a wearable cinema.

“We’ve turned the 'head-mounted TV' from a concept into a premium reality,” says Howie Li, founder and CEO of TCL RayNeo. “With HDR10 and audio by Bang & Olufsen, RayNeo Air 4 Pro ensures that life’s fragmented moments—like flights or commutes—no longer require settling for a small phone screen. It is true cinema-grade immersion on the go.”

TCL-CES