Innovation Drives Companies to Rethink Hybrid Cloud
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As today's businesses discover that cloud solutions aren't
one-size-fits-all, a reinvention of the hybrid cloud is underway.
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How can your business use the cloud to its advantage regardless of where
your data or users are located?
It's a question that has nagged IT departments for years. It's true that
the cloud delivers a range of advantages, including lower costs,
increased agility and faster innovation. It's a compelling option for
many organizations, compared to owning and operating on-premises data
centers, because the cloud can accelerate digital transformation by
providing access to hundreds of IT services and tools and an unmatched
breadth of scale. But although the vast majority of data and
applications can be easily migrated to the cloud, some applications need
to stay on premises, often necessitating a hybrid cloud approach that
includes cloud and on-premises solutions. For example, some applications
need to be closer to the end user so that they can deliver new and
immersive experiences without delay or lag time. And certain data needs
to remain in a specific location for the foreseeable future in order to
comply with government regulations or information security requirements.
From the evolution of virtual reality to the development of
next-generation autonomous vehicle technology, companies are innovating
in ways that are accelerating the need rethink traditional approaches to
hybrid cloud. AWS brings years of cloud experience to help address these
challenges.
With customers' needs and data storage regulations shifting, many companies want more customizable cloud solutions.
Reinventing hybrid cloud
Organizations that create hybrid cloud solutions often try to mix cloud
services with on-premises services and infrastructure—a complex and
expensive approach that usually leaves them with a myriad of different
tools and requires training IT staff on multiple platforms. In these
environments, hybrid solutions are difficult to implement and scale.
AWS is reinventing the traditional hybrid cloud model so that it
seamlessly extends the cloud to where it's needed—from an on-premises
company data center to a smaller location like a retail store, to a city
where it's not cost-effective to have a big data center, to the edge of
a 5G network for a company developing applications that deliver
ultra-responsive, mobile user experiences.
In competitive gaming, a difference of milliseconds can make the difference between winning and losing. It's one reason why lowering latency is a top priority for companies in the space.
Business trends are driving hybrid demands
We are also seeing that a particular set of emerging applications and
certain evolving business challenges require data to be stored locally
and securely. Emerging applications in areas like real-time gaming,
video streaming, AR/VR and engineering simulations need to be deployed
as close to the end user as possible. Typically, an organization needs
to process data closer to the user so that there's minimal latency or
delay, especially when a customer is expecting a high-quality and
interactive experience, like a multiplayer game.
Another emerging application taking advantage of low latency is
vehicle-to-everything, or V2X, a vehicle communication system. Savari,
which builds software and hardware sensor solutions, provides V2X
applications and underlying technologies to cars. In turn, V2X-enabled
cars collect data from their surroundings to give drivers real-time
alerts that can prevent accidents and provide insights on road
conditions.
Companies like Savari are using cloud solutions at the edge of 5G networks to power so-called V2X applications, which will enable direct communication between vehicles and devices like traffic signals.
For its V2X applications, Savari leverages its ultra-low-latency access to AWS computing and storage services at the 5G Edge. The availability of these services enables Savari to seamlessly run and scale back-end applications that act on data. With AWS, Savari has access to the power of 5G and the scale of the cloud on premises, while continuing to take advantage of a cloud model that's consistent with their other applications.
Cars of the future might have capabilities similar to those of today's smartphones. Improving how quickly data is delivered to and from the cloud is key to those advancements.
Faster application response
In addition to emerging applications, a broad range of other
applications need to take advantage of cloud solutions, but they also
have requirements for data to remain on premises.
After leading international sports betting company Tipico migrated its
legacy on-premises applications to the AWS cloud, it planned an
expansion of its iGaming platform to the U.S. But U.S regulations
require online bookmakers to keep user data on premises and within state
boundaries, adding complexity to its cloud strategy. Tipico was able to
seamlessly extend its cloud by using the same AWS infrastructure,
services, and tools across its on-premises and cloud environments,
saving them time, money and development resources.
Tipico now delivers a bet slip to a customer through its mobile app in
150 milliseconds, whereas it used to take 400–500 milliseconds with its
on-premises data center—a 300% improvement in average response time—and
Tipico has seen a correlated rise in customer satisfaction.
Hosting your data on-premises versus via a cloud-based apps can make a dramatic difference in how quickly data reaches end users.
Organizations can now take advantage of the cloud wherever and whenever it's needed, even if they have applications that can't move to the cloud. Using fully managed AWS hybrid services, organizations can simplify IT management while getting the same AWS infrastructure and Intel Xeon-powered computing, services, and tools found in the cloud.
Amazon Web Services (AWS) hybrid solutions seamlessly extend the same AWS infrastructure, Intel® powered compute, services and tools in the cloud, on-premises, and at edge locations. Intel® processors provide the foundation of many hybrid and edge computing services deployed on AWS. Amazon Elastic Compute Cloud (Amazon EC2) instances powered by Intel® Xeon® Scalable processors have the largest breadth, global reach, and availability of compute instances across AWS geographies. AWS and Intel’s® 15-year relationship is continuously dedicated to developing, building, and supporting services that are designed to manage cost and complexity, accelerate business outcomes, and scale to meet current and future computing requirements.
