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All of tomorrow's connections

As technology changes the way we interact, how can brands build lasting connections with a new generation of consumers?

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Enter the Metaverse

Get Personal with Business Messaging

Connected Brand x Gen Z

Metaverse

The mobile internet revolutionized our lives, removing barriers to connection, spurring economic opportunities and giving way to untold personalized experiences. Now, a new wave of computing technologies promises to carry the revolution into the metaverse, potentially contributing $3 trillion to global GDP by 2031 as it bridges the physical and virtual worlds.

Read: The Future of Connection and Experience in the Metaverse

Business Messaging

People crave human connection. We’re hard-wired for it. As technology makes connecting easier, messaging has become integral to how people communicate, opening vast opportunities for businesses to build lasting customer relationships. With 1 billion people already messaging businesses every week across Meta platforms, what seemed like a novelty at first has fast become an expectation.

Read: The Quiet Channel Revolution Reshaping Customer Connections

Connected Brand x Gen Z

Brands must work harder and smarter to connect with consumers in a world of growing touchpoints. Success demands seamless, personalized brand-building experiences that connect with people wherever they are and in formats the uniquely prefer at that moment. As brands adjust their strategies, they must keep the needs and expectations of future generations of consumers in mind. That starts by connecting with Gen Z.

Read: The Quiet Channel Revolution Reshaping Customer Connections

The metaverse could contribute $1 trillion to GDP across Asia by 2031
Over 700 million people use AR filters across Meta’s technologies every month.
More than two-thirds of people who shop on social media want to virtually try on products from the comfort of their home.
People send over 140 billion messages a day over Meta’s messaging apps.
90% of businesses in APAC feel that messaging apps are important for their success.
70% of consumers feel connected to a business that they can message.
Businesses experience 2.6x better performance when implementing strategies with the right channel mix.
There are 500 million+ 18-24-year-olds in APAC and they already have the strongest influence over household purchases of any generation.
The creator economy is estimated to reach $2.6 billion in APAC by 2024.
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