Customer Centricity
Is the Key to Success
Meet the world’s top brands finding success by putting customers first.
The Customer Centricity Index ranks brands on their approach to ethical leadership, privacy, service, honesty and four other success factors that define customer centricity.
Did your favorite brand make the list?
Eight Success Factors Contributing to Customer Centricity
Anticipates Customers’ Needs
Innovates in service of customers’ future needs and addresses problems before customers know they exist.
Cares About Customers
Shows humanity and understanding by actively listening, offering reliable support and cultivating relationships.
Delivers Exceptional Customer Service
Improves customer experiences in an empathetic, solutions-driven, flexible and timely way.
Easy to Do Business With
Provides intuitive and seamless experiences that reduce friction at each customer touchpoint.
Ethical
Leadership
Conducts business on behalf of customers to the highest professional standards in accordance with all laws and regulations.
Honest With the Public
Communicates transparent information that customers should know or want to know, and embraces authenticity.
Offers Relevant Products and Services
Has a portfolio of products and/or services that fills, resonates or connects with customers’ needs and interests.
Takes Customer Privacy Seriously
Actively protects data and empowers customers to decide how that data may be used or shared.
Customer Centricity Index
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How we quantified customer centricity
The 2022 Customer Centricity Index is a research analysis of global companies identified as having a customer-first business strategy. We have ranked 150 brands in the US, Europe and APAC based on eight customer-centricity success factors across six industries: Communications, Consumer Technology, Financial Services, Health, Manufacturing and Retail.
Let’s Look at Your Customer Centricity
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Salesforce Helps Turn Customer Centricity Into Business Value
With Customer 360, your entire organization will have a single source of truth that helps all your employees unite around the customer and connect with them in a whole new way.
Learn More