How the Chicago Bulls Bring Players and Fans Closer Than Ever Before

Video description

The Chicago Bulls are one of the most storied franchises in all of sports, playing in a city known for its deep and passionate connection with its teams. In "The Player-Fan Connection," we meet Chicago Bulls Vice President of Marketing Dan Moriarty and learn how the Bulls are using augmented reality applications like AT&T StatsZone and Pose With Pros to bridge the gap between players and fans, and to celebrate the team's rich legacy and exciting future.