Behind the Game: European Football’s New Money

Video description

Football is attracting a new class of capital. Institutional investors are moving in, stadiums are becoming year-round assets and clubs are finding new ways to finance growth beyond the pitch. J.P. Morgan’s expert financial pundits follow the money behind the game to understand how clubs are valued, financed and transformed — and what happens when institutions shaped by generations of sporting history become part of a rapidly evolving global investment landscape.