Customer Centricity Index

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Examining today’s most customer- focused brands.

Meet the world’s top brands finding success by putting customers first. The Customer Centricity Index ranks brands on their approach to ethical leadership, privacy, service, honesty and four other success factors that define customer centricity.

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Customer Centricity Results

Video streaming attracts a billion global subscribers looking to "Netflix and thrill." New content drives viewership, but is expensive to produce. In response, streaming companies are raising prices and launching lower-priced models with ads to compensate. But what will be the cost to customer loyalty?

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How Video Streaming Is Changing the Way We Watch TV

The Customer Centricity Index was created by Bloomberg Media in collaboration with Salesforce using a factor analysis conducted on data sourced from the Bloomberg Brand Accelerator, a proprietary survey. The survey results are based on self-reported brand perceptions of an externally sourced sample of Business Decision Makers 40+ in the United States, United Kingdom and Australia.

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Powerful Way to Grow Your Customer Relationships

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From the minute we wake in the morning, with details of sleep quality at our fingertips thanks to wellness-tracking wearables, and throughout the day, when videoconferencing appointments might include a virtual doctor visit, it’s clear that health care has become as on-demand as ordering dinner or streaming a favorite show.