UBS Asset Management 2025

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Behind the Headlines of the Private Markets Megatrend

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After a decade on the rise, alternative investments are no longer a peripheral category of capital markets, but a core part of the craft of modern asset management. 
From pension funds and insurers to private banks and family offices, allocations to private equity and credit, real estate, infrastructure and hedge funds have expanded, along with the role they play in managing risk, return and liquidity.
But as the alternatives market matures and macro conditions continue to tighten, a growing number of allocators are rethinking how and why they use alternatives—and how to preserve the very value that made the asset class attractive in the first place.


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Alternative Investments Are Gaining Ground, but Can They Still Deliver?