All of Tomorrow's Connections

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The Macallan used extended realities (XR) technologies to create an immersive and interactive experience for online audiences to explore a 360-degree view of the exhibition.

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The mobile internet revolutionized our lives, removing barriers to connection, spurring economic opportunities and giving way to untold personalized experiences. Now, a new wave of computing technologies promises to carry the revolution into the metaverse, creating new possibilities by bridging the physical and virtual worlds.

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The Future of Connection and Experience in the Metaverse

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On the retail front, Thai apparel brand era-won set up an automated messenger-powered digital assistant to respond to a large volume of customer inquiries and provide updates on tracking numbers and delivery status.

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“With business messaging, the potential for new growth opportunities for businesses of all sizes across multiple industries is significant,” says Tarandeep Singh, Managing Director at BCG.

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To provide an elevated customer experience, GUMAC partnered with Meta Business Partner and artificial intelligence expert Bot Ban Hang to set up an automated Messenger experience. The clothing brand then ran a series of dynamic ads and mobile app ads that click to Messenger.

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People crave human connection. We’re hard-wired for it. As technology makes connecting easier, messaging has become integral to how people communicate, opening vast opportunities for businesses to build lasting customer relationships.

The desire for connection is accelerating a shift in consumer expectations that affects businesses of every size and industry: the ability to message a business is fast becoming a baseline expectation. Already, 1 billion people message businesses every week across Meta technologies. The reason is clear: 7 in 10 feel connected to a business they can message.

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The Quiet Channel Revolution Reshaping Customer Connections

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ザ・マッカランはクロスリアリティーテクノロジーを利用し、オンラインのオーディエンス向けに、エキシビション会場を360°探索できる、実体感のあるインタラクティブな体験を生み出しました。